L’Oréal Paris’ “because you’re worth it” slogan has been a mainstay of the brand for decades, empowering women to know their worth and stand tall in it. The brand’s latest “Worth It Resume” campaign is a reminder for women globally that failures, no matter how big or small, are not definitive of their worth or success. The advertisements aim to “challenge unrealistic standards and foster a culture where women are empowered to celebrate their setbacks, including those that ultimately led to their greatest accomplishments,” per the brand. Brand ambassadors and successful actors Helen Mirren, Jane Fonda, Eva Longoria, Aja Naomi King and Andie MacDowell were tapped to share some of the greatest failures in their careers in support of the initiative. Each star has a mock resume and LinkedIn profile listing their major setbacks, from forgetting lines on stage to being passed up for a lead role, and not being cast on Broadway. As a platform, LinkedIn is usually a space where people share career wins and highs, so the beauty brand intentionally subverted it, “highlight the struggles, failures and setbacks that led [these celebrities] to where they are today,” and ultimately encourages others to do the same. The video can be viewed over at Yahoo! News.
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